Content Design Framework for Launch
Netflix House
I designed Netflix House’s first content system before launch, creating frameworks, templates, and UX copy that unified content across five departments. I delivered 20+ materials that improved onboarding by 40%, creating a scalable, fan-first experience.
Simplifying HR Workflows
SSA Group
Designed plain-language lesson plans and e-learning modules that walked administrators through the Dayforce–HireRight integration. Reduced background check errors, strengthened compliance, and ensured smoother onboarding for new hires.
UX Microcopy for Visitor Onboarding
OWLS App
Wrote onboarding prompts, tooltips, and error messages for a museum app that guided visitors through scanning QR codes and exploring exhibits. Made navigation intuitive and errors easier to resolve.
Improving Clinical Trial Flow Usability
SHARE Cancer Support
In my User Research Methods course at Brandeis University, I led UX research and content strategy to improve SHARE Cancer Support’s mobile experience for users seeking clinical trial information. Our findings informed design solutions that made complex health content easier to understand and navigate.